“Cazbah had definitely made an investment in understanding every aspect of my business and they have definitely helped us to grow our business.
What’s most notable about that growth is that we had what we thought was a very limited geography within which we could operate because of the types of products that we manufacture and distribute.
Inquiries through the Web have proven to me that there are opportunities that are many miles away that I never would have even considered calling on until the Web.”
Andy Severson, Vice President & General Manager, Armstrong Brands
“I always tell people that it’s very nice when you come in to work on January 15th when there’s snow on the ground and its cold outside and no customers are coming in, to have a bunch of orders to process. It’s like making money while you sleep.
I get 30 to 40 customer phone per day and a dozen or so emails too. I would estimate that I convert most of them, about 80%, to sales. We have noticed that our average order size on our Website is significantly higher than our in-store purchases.
I absolutely would recommend Cazbah to other small businesses.”
“Our business has changed dynamically since we got going on the Internet. In the past, we had 88 sales reps on the street. Those 88 reps never produced 1/10 of what our Website currently produces. The way we go to market has changed completely. We no longer use sales reps and now we do all of our marketing and selling online.”
TweetI am in the process of preparing for potential new clients and presenting to them over the next few weeks. It can be a laborious act – reviewing what they want to do, comparing that to the existing market, coupling that with the current viability of what they are doing today, and vetting several other [...]
TweetLast week, a client – a long term client at that, stopped in to our office for a discussion with his Account Manager. They were to work on a few aspects for an upcoming marketing effort for the fall and wanted to cover the details together. While he was waiting for his Account Manager to [...]
TweetDiscussing Cazbah, an Internet marketing services company, to business owners in manufacturing and industrial distribution recently reminded of the “Peter Principle,” which states: “Employees within a business will rise to their own level of incompetence. Beyond that point, they will not be particularly effective inside the organization, and will not contribute as they once did.” [...]
TweetRecently, I spoke with a new prospect, who decided not to participate in one of our webinars because he preferred doing business “face to face” and stated that if I wouldn’t travel to his office in Ohio, he didn’t want to continue in discussions. Understood – that is certainly his prerogative which I’m sure has [...]
TweetNot too long ago – perhaps 6-8 years ago (ages ago in Internet time) – having a website for a small business meant either hiring a web development company or, assigning the task to an individual in your organization to design and develop it. With that complete – you arrived on the information highway and were [...]
