Unethical Search Engine Rank has Businesses Seeing RED

September 14, 2010 Internet Marketing

TweetWe are warning our clients and small businesses to be aware of a search engine ranking flimflam. A confidence game played on the unsuspicious who pay for keyword ranking and traffic. This unscrupulous charade demands money upfront and promises that your website will move ahead of the pack. They also guarantee oodles of visitors that [...]

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Small businesses can’t get a loan to save their lives!

September 2, 2010 Banking

TweetKind of goes without saying, doesn’t it? I mean, who hasn’t heard how challenging the bank lending picture is for small businesses? We speak daily with small business owners, across the country in a multitude of industries. The story is always the same; banks aren’t lending and they have become extraordinarily conservative with respect to their loan [...]

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Cazbah Announces Plan to Participate at Process Technology for Industry (PTXi) Tradeshow and Conference

May 1, 2010 Cazbah

TweetIn keeping with their goal to meet their customers where they are, Cazbah will be participating in the PTXi and International Powder & Bulk Solids tradeshow and Conference. “Most of the smaller manufacturing companies exhibiting at the show have significant untapped potential, just waiting to be realized on the web,” said David Wilson, director of [...]

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Is it the Peter Principle, the Peter Pan Principle or what?

April 14, 2010 Small Business

TweetDiscussing Cazbah, an Internet marketing services company, to business owners in manufacturing and industrial distribution recently reminded of the “Peter Principle,” which states: “Employees within a business will rise to their own level of incompetence. Beyond that point, they will not be particularly effective inside the organization, and will not contribute as they once did.” [...]

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Ready. Aim. Oh, wait a minute!

March 25, 2010 Social Media

TweetThere’s nothing better than a fired-up client … a client eager to spend resources and energy on doing smart things in a smart way … a client ready for results and willing to do what it takes to get them. And there’s nothing worse than having to tell that client to holster it back up [...]

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What does Warren Buffett know about social media?

March 18, 2010 Internet Marketing

TweetLately I have been spending a considerable amount of time visiting with our customers located all over the U.S. The purpose in my recent “road warrior” lifestyle is twofold: First, I’ve made a commitment to personally meet with our customers in 2010, and second, I’m presenting many of them with our additional value added services. [...]

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Cazbah to add an Account Manager

March 4, 2010 Cazbah

Key responsibilities for the Account Manager position include identifying and defining our clients’ requirements and needs, managing all aspects of a clients’ online sales and marketing strategy, and understanding and applying the Cazbah capabilities to our clients’ situational needs

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Make Online Meetings Personal – Keep It Real Baby!

February 25, 2010 Sales

TweetRecently, I spoke with a new prospect, who decided not to participate in one of our webinars because he preferred doing business “face to face” and stated that if I wouldn’t travel to his office in Ohio, he didn’t want to continue in discussions. Understood – that is certainly his prerogative which I’m sure has [...]

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Let’s get back in the game…

February 19, 2010 Blogging

This past year has been a very busy year for us at Cazbah. We actually finished the year ahead of the previous year by about 20% which, in the most severe recession that anyone can remember, is a pretty good thing. We also had our best new customer sales year in our history. It’s clear that more and more specialty small businesses are realizing how important the Internet is to the success of their businesses.

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Video Value

April 15, 2009 Blogging

TweetFor years now my customers have asked me about video on their websites and how that medium might be used to compliment their products and services sales. Until recently, I have always been a bit cautious because of the time and cost of producing videos versus the benefit received from such a marketing activity. In [...]

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